About Us

IGNITING CHANGE.
 IT'S WHAT WE DO.

PerformanceSPARK was founded with the purpose of Igniting Change. We know that maximizing potential and achieving what is truly possible only comes through change. We know we can’t continue doing the same things, the same ways, and yet expect different results.

After more than 100 combined years in business, much of it within the performance improvement space, the Founders of PerformanceSPARK saw the need to “change the game” and introduce a better model – a model that was nimbler, more specialized and more accessible. The result is a business that brings our clients tailored, cost-effective expertise that is focused on driving results, not on finding clever ways to transfer overhead labour into projects.
Rather than creating a bloated infrastructure and staff, we have an expert network of independent specialists and advisors in key areas of human performance science and organizational optimization. We deploy scalable top-notch expertise on your project only when it’s needed, at a much better value than our competitors.
In every organization it is difficult for leaders to work "on the business" and "in the business" at the same time. We have specialized expertise and a scientific approach to help your organization prioritize, develop and implement the improvement strategies that will produce measurable results.

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We possess within us two minds. So far I have written only of the conscious mind. I would now like to introduce you to your second mind, the hidden and mysterious subconscious. Our subconscious mind contains such power and complexity that it literally staggers the imagination.And finally the subconscious is the mechanism through which thought impulses which are repeated regularly with feeling and emotion are quickened, charged. Our subconscious mind contains such power and complexity that it literally staggers the imagination.
We possess within us two minds. So far I have written only of the conscious mind. I would now like to introduce you to your second mind, the hidden and mysterious subconscious. Our subconscious mind contains such power and complexity that it literally staggers the imagination.And finally the subconscious is the mechanism through which thought impulses which are repeated regularly with feeling and emotion are quickened, charged. Our subconscious mind contains such power and complexity that it literally staggers the imagination.
We possess within us two minds. So far I have written only of the conscious mind. I would now like to introduce you to your second mind, the hidden and mysterious subconscious. Our subconscious mind contains such power and complexity that it literally staggers the imagination.And finally the subconscious is the mechanism through which thought impulses which are repeated regularly with feeling and emotion are quickened, charged. Our subconscious mind contains such power and complexity that it literally staggers the imagination.
David Batchelor
Performance Scientist
DAVID J. BATCHELOR (Principal)

Strategy, Sales and Performance Improvement

David Batchelor is a sought after thought leader, consultant, author, guest speaker, and facilitator in the field of organizational performance. David is driven by the science of organizational systems theory, helping leaders diagnose their largest performance challenges and implement high leverage solutions that produce results. For over thirty years, David's work with global brands from virtually every sector has provided a unique spectrum of experience and insight.

DENNIS HANCOCK

Marketing, Customer Loyalty and Strategy

Dennis Hancock is a senior sales and marketing executive with over 20 years of experience spanning automotive, biotech, tech/teleco, retail and financial services sectors. Dennis is fascinated with the human dimension of authentic brand connections, and has worked on hundreds of programs centred on optimizing business and brand performance with some of the best companies in the world.

Dennis Hancock
Performance Scientist
Sue Ross
Performance Scientist
Sue ross

Finance, HR and Operations

Sue Ross has over thirty years experience as a people focused, strategic Finance, Operations & HR leader who excels at delivering high-calibre results and consistently contributes to the success of growth-oriented companies. Sue brings a unique combination of broad industry experience with a passion for operational optimization, enabling both employee and organizational success while delivering creative solutions.  To accomplish this, Sue leverages the financial stewardship, governance and leadership skills necessary to motivate employees within an organization to achieve its strategic goals.

Ross pellizzari

Sales, Marketing and Strategy

Ross Pellizzari has over thirty years experience with Global Technology and Services companies serving diverse vertical markets.  As a previous President, Managing Director, Chief Revenue Officer and Sales Leader, he understands the criticality of recruiting and building strong sales and marketing teams with a customer centric focus. He has a proven track record driving measurable revenue and market share growth, while maintaining deep employee engagement and loyalty.

Ross Pellizzari
Performance Scientist

Are you ready to ignite your organization’s potential?
Contact us now for a no-obligation consultation.

ignite a spark
Dennis hancock

founding partner

Dennis has a proven track record for leading, creating and implementing strategic growth-oriented initiatives that maximize the potential of organizations.

Dennis Hancock is a senior sales and marketing executive with over 20 years of experience spanning automotive, tech, teleco, retail and financial services sectors. Dennis is fascinated with the human dimension of authentic brand connections, and has worked on hundreds of programs centred on optimizing business and brand performance with some of the best companies in the world.

david BATCHELOR

founding partner

For over 25 years, David has utilized a systems theory approach to generate measurable and sustained performance improvement for organizations.

David Batchelor is a sought after thought leader, consultant, author, guest speaker, and facilitator in the field of organizational performance. David is driven by the science of organizational systems theory, helping leaders diagnose their largest performance challenges and implement high leverage solutions that produce results. David's work with global brands from virtually every sector provides a unique spectrum of experience and insight.

Paul Lockhard
Performance Scientist
paul lockhard

marketing and digital

Paul is an executive leader with a specialty in digital andcontent marketing, database and e-commerce. Paul has strong expertise in media & content technology and how it enables (1) people to connect, share and transact, and (2) businesses to profit within this new content and transaction model.

Rob Pearson, Ph.D.

learning and human resource management

Rob is a seasoned executive with 20 years of progressively senior experience managing, leading, and growing businesses focused on corporate learning, employee engagement and customer experience in public, private and not-for-profit organizations.

Rob Pearson
Performance Scientist
MARK wilson

IT strategy and implementation

Mark has a proven ability to convert complex business challenges into tangible IT solutions that enable the client to achieve its key business objectives. Proactive contributor to engage leadership teams to imagine what is possible, to rapidly implement leading edge solutions that deliver a clear competitive advantage in the marketplace.

Mark Wilson
Performance Scientist
Jeffrey Fallowfield
Performance Scientist
Jeffrey Fallowfield, CPA, CA

Business Strategy and Financial Services

Jeff is a C-suite executive leader who has spent over 25 years in the asset finance market managing organizations through various stages including start-up, ongoing business strategy and operations and, in some cases, divestiture. Jeff has deep operational experience combined with a financial background that enables him to have a strong understanding of what it takes to help any company succeed. Jeff believes that market leading employee engagement is the secret to operational excellence and profitable growth.

peter burton

PROJECT implementation and UI/UX

Peter has extensive leadership experience helping companies navigate the intersection of business and technology. Peter helps companies streamline process and leverage technology to create measurable engagement across B2B and B2C channels.

Peter Burton
Performance Scientist
Mark McCarvill
Performance Scientist
mark mccarvill

research and strategic insights

Mark has helped global clients across government, non-profits, and Fortune 500 companies detect the “signal” in a noisy marketplace through his proven qualitative and quantitative research expertise.  Mark’s extensive analytic background helps him quickly cut through the clutter to help clients leverage data and insights to perform better.

Kimberley Fowler

content strategy and execution

Kimberley’s experience in the publishing, Internet marketing and education industries spans more than a decade. Kimberley has helped organizations of all sizes across North America to plan and execute content that increases engagement and generates results. Creativity rooted in the fundamentals of language is the unique quality that sets her strategy and writing skills apart.

Kimberley Fowler
Performance Scientist
Erin
McLaughlin
Performance Scientist
Erin mclaughlin

PROJECT PLANNING AND IMPLEMENTATION

Flawless execution on large, multifaceted projects is table stakes for Erin. With a proven background in communications and project management, Erin has supported countless top-tier client projects from project inception through to execution and evaluation.

Judi Samuels

experiential and brand strategy

Judi is a bilingual marketing communications expert in digital & experiential marketing strategy. Judi is gifted at understanding how to translate business strategy into captivating training sessions to enhance product knowledge, brand understanding and culture building.

Judi Samuels
Performance Scientist
OUR DEEPER PURPOSE

Igniting Change for the planet

At PerformanceSPARK, we are committed to Igniting Change on a broad scale.  We want to help preserve our planet for future generations.  That is why we give back a percentage of our revenue and time to leading environmental causes that share our vision for change in saving the planet. Specifically, we target causes focused on Igniting Change in:
·      The Climate
·      Ocean Health
·      Rainforest Sustainability
·      Endangered Species and their Ecosystems

It’s our way of “paying it forward” and helping to make a difference – and thanks to our clients for helping us do it.

WE PRACTICE WHAT WE PREACH

Perhaps more importantly, our clients quickly notice that we do business differently:

We manage engagements without paper wherever possible.
We use FSC certified paper and wood products.
We’re committed to environmentally friendly cars.
We avoid plastic bottles for our beverages and water.
We use virtual conference technologies to reduce transportation emissions.
We are committed to renewable energy sources.
We contribute carbon offsets for our flights.
We work with clients to build solutions that minimize environmental impact.

“Without change there is no innovation, creativity, or incentive for improvement. Those who initiate change will have a better opportunity to manage the change that is inevitable.”

WILLIAM POLLARD
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